Why Does Everyone Hate The GRUBHUB Ad

 



Why does everyone hate the Grubhub "Delivery Dance" Ad

Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform that connects diners with local restaurants. The company is based in Chicago and was founded in 2004. As of 2019, the company had 19.9 million active users and 115,000 associated restaurants across 3,200 cities and all 50 states in the United States

On June 9, 2020, Just Eat Takeaway, a European food delivery service, announced an agreement to buy Grub.hub for $7.3 billion.

Delivery Dance Commercial.
In December 2020, Grubhub aired an animated commercial for their app which involved a man dancing with other people to the song of Soy Yo. The commercial was disliked and criticized for the animation styles, the choice of song, and the ad focusing on the dance rather than the product. The commercial became the subject of internet memes and remixes on YouTube.

speaking of the devil.

Delivery Dance is a GrubHub commercial in which several animated characters perform a "delivery dance" while consuming various foods. The commercial received negative attention online, with users expressing their distaste for the commercial and the characters and multiple parodies being made in January 2021.

it all started On November 16th, 2020, Grub.hub uploaded a 3D-animated commercial "Delivery Dance" to YouTube, featuring a montage of several people dancing to Bomba Estéreo's. "Soy Yo". while eating various foods. In two months, the video received over 882,000 views (15,000 likes and 65,000 dislikes).

The dance started to spread on November 19th, 2020, from Red it tor. x.x.dog.fart.x.x. he posted the video in Commercials.I.Hate subreddit, where it received over 130 upvotes in two months.
On November 21st, YouTube user shawnee p uploaded the earliest found edit of the commercial, with the video gaining over 3,100 views in two months. On November 26th, YouTube user Braden.220. uploaded the first instance in which the song was replaced, using "Long Time" by Playboi Carti. The edit gained over 5,200 views in one month.
On December 21st, 2020, Twitter account Cursed Commercials reuploaded the commercial, with the post gaining over 260 retweets and 2,100 likes.
Starting in late December 2020, a number of posts in which users expressed their dislike for the commercial and the characters were made in Commercials.I.Hate sub.red.it. For example, on December 30th, 2020, Red.it.tor ames.54 made a post that received over 380 upvotes in two weeks. On December 31st, 2020, Red.it.tor. Rap.Is.Good.K.pop.Is.Bad made a post that gained over 450 upvotes in two weeks.
On January 5th, 2021, Red.it.tor. Dogged.Meerkat.76 posted an Iceberg Tier Parody meme that received over 400 upvotes in one week. The meme was widely circulated online in the following days.
In the following week, the video became a popular source material for edits and analysis videos, particularly on YouTube and Twitter. For example, on January 8th, 2021, YouTube user Gourune posted a video that received over 431,000 views in three days.

So why all. the. hate... it is because the company is trying so hard in an obvious way to be relevant, and to make a hit animation that everyone should like. however, We don't like it when we are forced to like something that big corporation are trying to force on us. but theres more to why people just don't like Grub hub and that includes if fare share of controversy:

Wallace vs. Grubhub Holdings.
The Wallace v. Grubhub Holdings contractor lawsuit claimes that Carmen Wallace and Broderick Bryant and other drivers were misclassified as independent contractors and Grubhub defied wage-and-hour requirements under the Fair Labor Standards Act, the Illinois Minimum Wage Law, and the California Labor Code.

Phone order fees.
In 2019, the company was sued for charging restaurants fees for phone calls taking place on Grubhub-issued phone lines lasting over 45 seconds—whether they resulted in orders or not. Grubhub agreed to extend the refund window for restaurants that have been unwittingly charged for phantom orders. The restaurants themselves must review and audit call logs within the refund window in order to identify and dispute fees erroneously charged to them by Grubhub's algorithm.


Political statement.
On November 10, 2016, after the victory of President Donald Trump in the general election, Grubhub President and CEO Matt Maloney sent a company-wide memo to employees saying that he rejected "nationalist, anti-immigrant and hateful politics of Donald Trump". The Washington Times reported that Maloney "unleashed a political screed after the Nov. 8 election and said that those who disagree with its anti-Trump views should resign.

Referral numbers on Yelp listings.
Yelp listings for some restaurants provide Grubhub "referral numbers" which, when called instead of the restaurant's phone number itself, facilitate recording of the calls and can result in the restaurant being charged commission fees, even in some cases when resulting in no order.


Cybersquatting.
In June 2019, reports came out alleging that Grubhub had registered more than 23,000 web domains in restaurants' names without their consent, in what was cast as "an attempt to generate greater commission revenue and prevent restaurants from building their own online presence." Grubhub disputed the allegations, insisting that restaurants had explicitly agreed in their contracts with Grubhub to allow web domain purchases and the creation of websites advertising their businesses.

Allegations of monopolistic behavior.
In April 2020, a group of New Yorkers sued DoorDash, GrubHub, Postmates, and Uber Eats, accusing them of using their market power monopolistically by only listing restaurants on their apps.


Allegations of listing without permission.
In October 2020, a group of restaurants launched a class-action suit against Grubhub for having included them in its listings without having asked permission (or, in some cases, despite permission having been denied), on the grounds that this caused "damage to (the restaurants') reputations, loss of control over their customers’ dining experiences, loss of control over their online presence, and reduced consumer demand for their services"; plaintiffs specifically cited that Grubhub would list obsolete menus with invalid prices and/or unavailable options (leading to customer complaints), and that Grubhub refused to delist restaurants upon request.

In conclusion. Grub hubs poor choice of dance moves, song and animation has caused a wide spread hate for the ad...
But was it all bad?... because it did go viral... only time will tell the kind of impact this ad had on grub hub.

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